Senior Product Marketing Manager, Core Platform - Jane App

Hi, I'm Alan Roth. I lead Product Marketing here at Jane, which means I spend my days thinking about how we tell Jane's story, understand the practitioners we serve, and grow thoughtfully, especially as we expand in the US.

This role is one of the most important seats on our PMM team right now. We're at an inflection point. Jane is trusted by hundreds of thousands of practitioners across North America, and we're working to make sure the world knows it. The Platform PMM is the connective tissue between our brand, our positioning, how we package and present Jane's value, and how we grow — across marketing, product, web, and the frontline teams who talk to practitioners every day.

This role exists to do one essential thing: make sure Jane is the practice management platform of choice for allied health practitioners. That means owning the core story, how we position Jane, what claims we make and can stand behind, and how we translate that story into every channel that touches a prospective customer: the website, campaigns, trials, and sales conversations.

What Impact We’re Looking for You to Make

• Own Jane's core platform positioning and messaging architecture. You are the steward of how Jane shows up at the brand level — the value proposition, the communication pillars, and how our message evolves as our product and market do.
• Lead our claims strategy. Work across the organization to identify, validate, and maintain the marketable metrics and social proof points that make Jane's story credible and compelling.
• Be a key GTM partner for Try Jane. Partner with our Product Growth team to ensure the trial experience has the right audience targeting, messaging, and funnel motion to convert curious practitioners into confident ones.
• Empower our frontline teams. Build the content and frameworks that help sales, support, and customer success teams show up prepared with priority talk tracks and competitive responses.
• Shape our integrated campaigns. Serve as a core PMM partner on brand-level campaigns, including our ongoing "What's New" work that tells the continued story of Jane's evolution.
• Partner on web strategy. Work closely with the Web and Design teams to ensure the site reflects our best positioning and operates with a test-and-learn mindset.

What Experience We Need

• 5+ years in Product Marketing or a closely related role, with experience operating at the platform or brand level.
• Demonstrated strength in customer backed positioning and messaging architecture.
• Experience with PLG or product-led growth motions, including funnel strategy, trial optimization, and self-serve acquisition.
• Comfort working on the website as a marketing channel in service of how a platform is positioned.
• Strong enablement instincts with the ability to build efficient frameworks for frontline teams.
• Analytical enough to work with funnel and campaign data, and strong enough as a writer to shape copy and messaging directly.
• Experience in healthcare SaaS or a highly regulated vertical is a meaningful plus.
• Comfortable building playbooks and structure from ambiguity.