Senior Visual Designer - Kin

Quick Summary

Scale Kin’s brand across every channel: ads, landing pages, email, and video. Part production, part brand evolution, overall a generalist, for a company redefining homeownership.

Who we are

Kin makes life simpler, more affordable, and better for homeowners — especially in the places where climate risks, rising costs, and outdated systems make it harder. We start with smarter homeowners insurance and expand to everything homeowners need to thrive.

Using data, technology, and thoughtful human support, we’re building products that are clear, fair, and help homeowners feel confident — so homeowners aren’t left behind when they need help most.

Founded in 2016, Kin is a remote-first employer with team members across more than 35 states. We serve customers in 14 states (and counting).

The opportunity

As a generalist in brand and visual design, you’ll help us scale Kin’s brand as our marketing grows and our business evolves. Our output has expanded fast, and we need a designer who can productionize high-quality visual work across the channels and campaigns that bring homeowners to Kin.

This is a pivotal moment to join. Kin is repositioning from a home insurance company into a suite of products that make homeownership easier, which means new markets, new product launches, and new media channels. You’ll shape how all of it looks and feels to customers. Your work will influence the moments before a homeowner ever gets a quote: the ads, pages, and campaigns that build trust and make a growing set of products feel like one clear, confident offering.

Your responsibilities

• Design and productionize high-quality visual assets across marketing channels: paid social, landing pages, lifecycle/email, organic social, and display.
• Produce and edit video content for marketing and brand campaigns, from social cuts to longer-form pieces, raising the bar for how Kin shows up in motion.
• Own the visual execution of campaigns end to end, turning briefs from marketing and growth into polished, on-brand work that ships on deadline.
• Partner with copywriters, growth marketers, and external vendors/agencies to bring concepts to life and maintain visual consistency across touchpoints.
• Push Kin’s brand forward in day-to-day work, evolving the visual language and proposing fresh directions.
• Shape Kin’s evolving visual identity during our transition to a broader homeownership platform.
• Design and iterate on landing pages built for A/B testing, using performance data to refine designs.
• Partner with Brand Design and Design Systems leads to extend and scale Kin’s brand design system.

Success in this role

In your first 6–12 months at Kin:

• You've defined a structured way of working with marketing and growth, turning open space into a repeatable design process.
• Marketing ships campaigns faster thanks to productionized visual work, reusable assets, and templates.
• Kin’s brand identity is visibly more consistent and polished across every channel.
• The visual language for Kin’s repositioning beyond home insurance has taken shape in live campaigns.
• Landing page A/B tests driven by your design work measurably improve conversion rates.

What you’ll bring

• 5+ years of visual design experience in a brand or marketing context, backed by a strong portfolio of digital work.
• Proven ability to produce and edit video content for marketing campaigns, from social cuts to longer-form pieces, including light animation for end cards and overlays.
• Fluency in Figma and Adobe Creative Suite (including Premiere Pro and After Effects).
• Experience designing for paid social, landing pages, and lifecycle/email, with a solid grasp of channel performance drivers.
• Self-starter mindset capable of managing multiple concurrent projects across mediums with minimal direction.
• Experience designing and iterating landing pages for A/B testing.

Bonus if you have:

• Illustration skills
• Motion graphics experience

How we support you

• Competitive salary and equity through Restricted Stock Units (RSUs)
• 401(k) with company match up to 4% of eligible earnings
• Medical, dental, and vision insurance options
• Company-funded HSA contributions (plan-dependent)
• Company-paid life insurance and short-term disability
• Supplemental options: long-term disability, critical illness, accident, legal, and pet insurance
• Mental health support and confidential counseling resources
• Flexible PTO plus 8 company-observed holidays
• Paid parental leave: up to 14 weeks at 100% pay for birthing parents, 8 weeks for non-birthing parents
• Professional development budgets for learning, certifications, and conferences