General Manager/CEO (Health & Fitness) - Kiss My Apps

About Kiss My Apps

Kiss My Apps is a platform company uniting 7 product verticals, 20+ AI-first products, 120+ million users, and proprietary analytical, payment, and marketing developments. Our products are global leaders in utilities, lifestyle, and health & fitness niches, holding top 1 positions in the App Store and serving hundreds of millions of users.

Our pace is our competitive advantage. KMA grows at least 3x year-over-year, and we are looking for a General Manager to help one of our verticals scale even faster.

Why This Role is Your Next Big Challenge

You will lead the launch and scaling of AI-driven mobile and web products in fitness, nutrition, and longevity—categories with global demand and massive growth potential.

This is an opportunity not just to manage a direction, but to build a new business from scratch: our goal is to scale it to $50M ARR by 2027, create a company with a valuation of 3x revenue, and prepare it to spin off as an independent business.

Responsibilities & Objectives

First 3 Months

• Formulate and align a strategic development vision that takes the business to 3x ARR.
• Take full ownership of the product portfolio within this vertical.
• Drive stable month-over-month growth of key metrics.
• Establish clear priorities, processes, and a result-oriented team.

First 6 Months

• Find, test, and scale at least one new positioning to $200k+ MRR.
• Fully staff the team with strong specialists to meet ambitious goals.
• Keep the business moving according to the agreed strategy and roadmap.
• Ensure financial indicators meet or exceed expectations.
• Lay the foundation for scaling into a large standalone business.

The Team You Will Work With

• Product Manager, Marketer, Developer, Designer, Creative Marketer, and Motion Designer.
• Cross-functional collaboration with Data Analysts, Legal, HR/Recruiting, and Top Management at Kiss My Apps.

What We Expect From You

• Experience launching products from 0 to 1 and scaling businesses from early results to significant revenue volume.
• Successful experience managing a product portfolio: prioritization, resource balancing, identifying growth levers, and maximizing overall results.
• Readiness to take full ownership of the business vertical: strategy, execution, team, financials, and end results.
• Deep expertise in product management, growth, performance marketing, and analytics, with an understanding of how these functions drive business growth.
• Strong grasp of financial metrics (P&L, Cashflow, Unit Economics, ROI) and data-driven decision-making.
• Experience managing and developing C-level / senior leadership teams.
• Strategic, operational, and financial planning skills to turn ambitious goals into a clear roadmap.
• Proven quantitative achievements: launching new directions, exponential growth in revenue/profit, and scaling products or teams.
• Strong leadership qualities: inspiring teams, taking ownership of outcomes, and developing people.

Nice-to-Haves

• Experience launching your own products, building a business from scratch, or participating in venture-building / startup cases.
• Strong marketing background.
• Experience implementing AI solutions into products, marketing, or operational processes.
• Background in startups or mid-sized companies valuing speed, flexibility, and high ownership.
• Personal interest in health, fitness, nutrition, or longevity with a strong understanding of the audience.

What We Offer

• Full Ownership: Build a major business from scratch—own the strategy, hire the team, and launch products with spin-off potential.
• Ambitious Team: Collaborate with fast-moving, scalable, and result-oriented professionals.
• Flexible Workflow: Fully remote from anywhere in the world, or optional offices in Kyiv or Warsaw.
• Competitive Compensation: Base pay aligned with your experience and impact, plus performance bonuses and necessary equipment.
• Development Budget: Funding for conferences, training, professional events, speaking clubs, and internal meetups.
• Wellbeing Care: Budget for health, sports, or psychotherapy, plus 40 days of paid time off and sick leave.
• Wartime Support: Equipment for uninterrupted work, systematic support for the Defense Forces, and participation in Ukraine recovery initiatives.
• Military Deferment: Option for military service exemption (reservation) after the probation period, subject to proper document compliance and internal company capabilities under current legislation.