Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design, turning growth strategy into creative that converts across paid, owned and organic surfaces.

The opportunity

Great creative starts with a sharp idea, and the earlier it arrives, the better the work gets. As our Creative Strategist & Producer, you bring ideas in at the start of a campaign and you can also make them. Up to half the role is writing complete, concept-led briefs for paid static and motion, and sometimes organic and social, then briefing them into our creatives and designers. The other half is making work yourself, in whatever format you’re strongest at.

This role is for a proactive self-starter. Nobody will hand you the idea: you go and find it, pitch it and get it made.

What you'll do

• Spot opportunities in culture every day. Watch pop culture, trends, competitors, comments and performance data, and turn what you find into ideas we ship the same week.
• Write complete, concept-led briefs for paid static and motion, built with Product Marketing and Performance Marketing, and brief them into performance creatives and designers.
• Help Product Marketing and Performance Marketing managers sharpen their own briefs, bringing the concept, the hook and the cultural angle to the start of the process.
• Pitch original concepts for paid and social before anyone asks, so ideas reach the team already sharp.
• Make your own content for paid and organic across formats like memes, AI video, or direct-to-camera performance.
• Use performance data and social listening as creative input to get more distinct angles into tests each month.
• React inside the news cycle, spotting moments to brief or create content rapidly.
• Partner with Product Marketing and compliance to get work approved without losing the core idea.
• Keep briefs and files clean for other people to build on.

What you bring

• 5+ years in creative strategy, social, content or performance creative at a high-volume in-house team, brand or agency (ideally in fintech, crypto, gaming or regulated categories).
• A portfolio including concept-led briefs or concept decks, shipped work, and self-produced content.
• A proactive, self-starting work ethic with the ability to own workflows with light direction.
• Pop-culture fluency, a chronically online persona, and strong comedic instinct.
• A performance marketer’s grip on brief requirements (objective, audience, hook, platform, format).
• A creative superpower you can execute on alone with shipped work to show for it.
• Platform-native instincts across Meta, TikTok, YouTube, Reddit and X.
• Fluency in creative metrics and data-driven inputs.
• Solid copywriting instinct with plain language and no jargon.
• Comfort working inside regulatory constraints and fast turnarounds.