Social Media Lead, Kraken Pro - Kraken

About Kraken & Payward

Payward — the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks — has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken Pro is where serious traders live. Millions of them. Right now, our social presence doesn't reflect how good the product actually is — and you're going to fix that.

Before applying, explore our culture page to understand what drives us and how we work.

The Opportunity

We’re seeking a chronically online Social Media Lead to drive Kraken Pro social channels. At Kraken, understanding our brand ethos, mission, and the communities we serve is essential, and social is at the forefront of that.

We’re looking for someone who moves fast but thinks long-term, thrives under pressure, and knows how to launch new products while creating ecosystem content that cuts through the noise. This role demands sharp content creation skills, an analytical mindset, and a self-starter attitude.

Key Responsibilities

• Craft Platform-Native Content: Create scroll-stopping content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.
• Win the Moment: Spot trends and reactive moments across CT/FinTwit and broader social, rapidly crafting timely, on-brand content.
• Engage the Community: Actively engage with the Kraken Pro audience through replies, quotes, polls, memes, and meaningful conversations.
• Run an Always-On Calendar: Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance.
• Translate Product Updates: Translate complex product and ecosystem news into clear, compelling narratives.
• Analyze & Iterate: Track growth and performance metrics to continuously refine content strategy based on insights and experiments.
• Ship Responsibly: Partner with Legal and Comms teams to ensure compliant, accurate, and aligned messaging across regions and platforms.

Qualifications & Requirements

• Proven Track Record: Proof of high-performing posts you wrote that broke out on a brand or personal account.
• Experience: 3+ years in social or content roles, ideally within fintech, crypto, or trading.
• Speed: Ability to execute quickly in fast-moving, high-pressure market environments.
• Content Range: Versatility across copy, memes, short-form video, charts, and threads without needing a design queue for every post.
• Taste: Sharp editorial judgment and knowing when not to post.
• Technical Scrappiness: Strong writing and communication skills, with hands-on content creation ability (briefing design teams, using Figma, or CapCut).

Our Commitment

Payward is powered by people from around the world, and we celebrate diverse talents, backgrounds, and perspectives. We hire based on merit, seeking out candidates with the skills and passion for the role, especially those knowledgeable about crypto.