Social Media Lead, Kraken Pro - Kraken

Kraken Pro is seeking a chronically online Social Media Lead to drive social channels, craft platform-native content, and elevate our brand presence across X, Telegram, and beyond.

About the Team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Kraken Pro is where millions of serious traders live, and we are scaling our social presence to match the quality of our product.

The Opportunity

At Kraken, understanding our brand ethos, mission, and the communities we serve is essential. We are looking for someone who moves fast, thinks long-term, thrives under pressure, and knows how to launch new products while creating ecosystem content that cuts through the noise.

Key Responsibilities

• Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.
• Spot trends and reactive moments across Crypto Twitter (CT), FinTwit, and broader social media to rapidly craft timely, on-brand content.
• Actively engage with the Kraken Pro community: reply, quote, poll, meme, and foster meaningful conversation.
• Build and maintain an always-on content calendar: create posts, route for approvals, schedule, publish, and monitor performance.
• Translate product and ecosystem updates into clear, compelling narratives.
• Track growth and performance metrics, iterating based on insights and experiments.
• Partner with Legal and Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

What You’ll Bring

• Receipts: Proven track record of high-impact breakout posts written on brand accounts or personal channels.
• Experience: 3+ years in social media or content strategy, ideally within fintech, crypto, or trading. Portfolio quality takes priority over résumé titles.
• Speed: Ability to move quickly under market pressure without waiting for lengthy approval cycles.
• AI Competency: High AI competency to multiply your output and keep up with demand.
• Content Creation Range: Scrappy content creation skills across copy, memes, short-form video, charts, and threads.
• Taste: Strong judgement knowing when not to post as much as when to post.
• Communication: Outstanding writing, editing, and communication skills.
• Visual Skills: Creative eye with the ability to produce visually appealing content using Figma, CapCut, or by briefing design teams effectively.