Principal Client Partner - Life360

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 107.7 million monthly active users (MAU) across more than 180 countries.

Life360 has more than 500 remote-first employees and recently announced the acquisition of Nativo, an advertising technology company specializing in native advertising. Candidates must be located in either Chicago, New York, or Los Angeles. Life360 is a Remote-First company, and all US-based positions can be performed remotely.

AI Native Approach

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your recruiter will provide guidance during the interview process. Undisclosed use of AI not previously approved may impact your candidacy.

About The Team

Life360 Ads is recruiting a driven and client-focused Principal Client Partner (account executive/sales) to support revenue growth by cultivating strong relationships with clients and agencies. This role is essential in helping the newly integrated Life360 ads featuring Nativo advertising team evangelize the power of family connectedness while providing strategic, customized solutions that meet client objectives.

About the Job

As an individual contributor, you will be responsible for achieving revenue goals through the development and execution of go-to-market strategies, managing a pipeline of opportunities, and translating client needs into high-impact content marketing programs using Nativo’s platform.

As an early member of the newly integrated advertising team from Life360 and Nativo, you will shape how our platform evolves to address advertiser outcomes. You will also be a passionate advocate for improving everyday family life and the role brands play in reducing friction and delivering value.

What You’ll Do

• Consistently meet or exceed quarterly and annual revenue quotas through proactive outreach and consultative selling.
• Identify new business opportunities with media buying agencies and direct clients.
• Serve as a trusted advisor to clients, understanding their marketing goals and crafting tailored native/content marketing programs that leverage Nativo’s platform.
• Build and manage a strong sales pipeline by generating a high volume of client engagement, including outreach, calls, meetings, presentations, and proposals.
• Lead strategic conversations and ideation with clients and agencies to create impactful, results-driven campaigns.
• Respond to RFPs and collaborate with internal stakeholders to deliver compelling proposals and media plans.
• Travel as needed to meet with clients, attend industry events, and deepen relationships.
• Represent Life360 at industry events and conferences, promoting our differentiated value in the marketplace.

What We’re Looking For

• 7+ years of digital media or advertising sales experience, ideally focusing on strategic selling, programmatic media, CTV, Video, and more.
• Proven ability to sell to both brands and agencies with a mix of managed and programmatic deals.
• Familiarity with brand storytelling, audience targeting, optimization strategies, and digital advertising technologies.
• Strong ability to prospect, manage a full sales cycle, and build long-term client relationships.
• Excellent communication, negotiation, and presentation skills.
• High level of comfort working independently in a fast-paced environment.
• Proficiency in MS Office, Google Workspace, and Salesforce.

Compensation & Benefits

• Base Salary Range: $132,000 - $175,000 base pay, plus eligibility for quarterly bonuses and equity.
• 100% company-paid medical, dental, vision, life, and disability insurance plans for employees.
• 401(k) plan with company match.
• Mental Wellness Program & Employee Assistance Program (EAP).
• Flexible PTO plus 13 company-wide holidays.
• Winter and Summer week-long synchronized company shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for remote work.
• Free Life360 Platinum Membership and Tile products.

Life360 Values

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity, High Impact - We do whatever it takes to get the job done.