Outbound Sales Development Representative (SDR) - Muck Rack

Muck Rack is trusted by thousands of organizations around the world to understand how their brands show up across news, social media, and AI-generated answers.

Our AI-powered platform connects the entire PR workflow in one place, helping communications teams manage media relationships, understand conversations shaping their brands, take action, and measure impact. Founder-controlled and growing profitably, we are looking for an ambitious, tech-savvy, and detail-oriented Outbound Sales Development Representative (SDR) to join our sales team.

What You'll Do

• Build pipeline through outbound outreach: Prospect leads via email, LinkedIn, and phone to consistently meet and exceed quotas.
• Personalize interactions: Leverage Muck Rack’s tools and prospect insights to make outreach timely, relevant, and informed.
• Prospect strategically: Develop efficient, creative outreach systems tailored to target accounts, prioritizing high-value opportunities.
• Plan with purpose: Utilize AI-assisted workflows to manage time, track follow-ups, and keep the pipeline moving.
• Stay plugged into PR: Monitor industry news to surface timely outreach opportunities.
• Maintain CRM hygiene: Keep lead records, activities, and reporting accurate and up to date in Salesforce.
• Collaborate cross-functionally: Partner with Account Executives and Marketing to drive pipeline growth.
• Maintain consistent activity: Execute against outreach expectations while balancing personalization with high-volume prospecting.

Success Metrics

• Meetings booked, held, and converted to pipeline (S2 opportunities)
• SDR-sourced revenue

Qualifications

• 1+ year of experience in a SaaS SDR role or 1+ year working in PR.
• Highly accountable and self-motivated with a growth mindset.
• Strong relationship builder with genuine curiosity and a sales mindset.
• Exceptional written communication skills and a confident phone presence.
• Proven ability to prioritize and multitask in a fast-paced environment.
• Quick learner with sales tech stacks (Salesforce, Outreach, Sales Navigator, Nooks, AI tools, Google Workspace).
• Based in or willing to work East Coast or Central hours (US).
• Proactive approach to incorporating AI tools into day-to-day workflows.

Travel & Team Engagement Expectations

• Up to 10% travel for team collaboration, customer engagements, and company events.
• Attendance at our annual company offsite (typically held in Mexico) is expected.

Interview Process

• Skills Assessment
• 15-minute Recruiter Screen with SDR Manager
• 45-minute Zoom interview with Hiring Manager (includes a mock cold call)
• Panel interview with team members
• 30-minute Bar Raiser session