Head of Demand Engine - Notion

Who We Are

Notion is the collaborative AI workspace where teams and agents think together. We're building one place where your knowledge, projects, meetings, and AI tools live side by side. Millions of individuals, small teams, and large companies run their work on Notion.

About the Role

Notion is looking for a Head of Demand Engine to build the engine that turns our best product stories, customer proof, and market opportunities into scaled pipeline. You’ll lead demand programs across campaigns, digital, paid strategy, webinars, email, web, and emerging channels. This is a senior leadership role with both AMER and global scope, requiring a balance of high-level strategy and hands-on execution.

Note: This role is based in San Francisco or New York City with a hybrid schedule (Anchor Days: Mon, Tue, Thu).

What You'll Do

• Strategy & Execution: Own the demand programs strategy, calendar, and operating rhythm across priority audiences and segments.
• Program Scaling: Turn product stories and market opportunities into integrated programs that scale across channels and regions.
• Testing & Optimization: Build a high-velocity testing practice; set a high bar for creative and execution.
• Digital Demand: Serve as the global point person for paid digital strategy, webinars, email, web, and nurture programs.
• Data & Analytics: Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, and forecasting.
• Cross-Functional Leadership: Partner with Product Marketing, Field Marketing, and Sales leadership to drive alignment and impact.
• Team Leadership: Hire, coach, and lead a growing team across demand programs and digital demand.

What You'll Need

• A track record of building and scaling B2B demand programs that create qualified pipeline.
• Strong judgment and taste; ability to identify and execute sharp, high-impact programs.
• Deep digital demand experience (paid strategy, email, web, webinars, nurture).
• A testing mindset with the discipline to turn learnings into repeatable systems.
• Comfort with data, attribution, and reporting.
• Executive presence and the ability to influence Sales and company leadership.
• Experience leading teams in a fast-moving, global environment.

Nice to Haves

• Experience building account-based marketing (ABM) programs.
• Experience with partner or ecosystem marketing.
• Experience working across both product-led and sales-assisted growth motions.