SMB Marketing Manager - Notion

Who We Are

Notion is the collaborative AI workspace where teams and agents think together. We're building one place where your knowledge, projects, meetings, and AI tools live side by side. Millions of individuals, small teams, and large companies run their work on Notion.

About The Role

We are seeking a marketing professional to own demand generation programs and campaigns for the SMB sales segment and startups in Japan. You will partner with cross-functional stakeholders—including the Japan sales org, global marketing teams, and external agencies—to plan and deliver high-impact programs.

What You'll Achieve

• Strategy & Planning: Develop a deep understanding of the Notion product and SMB buyer journey. Partner with SMB Sales leadership to set priorities, define target audiences, and align on campaign plans.
• Campaign Execution: Own end-to-end execution of events and webinars, from logistics to post-event lead management. Coordinate with SDRs to ensure timely follow-up.
• Demand Gen: Execute campaigns in our marketing automation platform, including segmentation and content coordination for gated offers.
• Operations: Partner with APAC Marketing Ops and BizTech to maintain GTM systems (Salesforce, Outreach, Sansan) and ensure system governance.
• Reporting: Own lead and pipeline reporting for the SMB segment, tracking KPIs to inform program optimizations.
• Startup Growth: Increase awareness of the Notion for Startups program and drive trial acquisition through localized, high-velocity campaigns.

Skills You'll Need

• 5–7 years of experience in B2B demand generation.
• Proven track record of hitting growth goals via email and webinar campaigns.
• Proficiency with marketing automation platforms, SFDC, Outreach, Sansan, and Figma.
• Strong cross-functional relationship-building skills (Sales, Content, SDRs, Ops).
• Experience working with global teams.
• Fluent-level Japanese and business-level English (written and verbal).
• A builder mindset with a willingness to adopt AI tools to work smarter.

Nice to Haves

• Notion power user.
• Experience interacting with startup founders, VC firms, and incubators.