Product Lead, Grocery - PropelAuth

About Propel

Propel is on a mission to build technology that strengthens the social safety net. We’re a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive.

About the Role

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel.

We're hiring a Product Lead (Senior or Staff Product Manager) to own the Grocery product vertical that sits within our broader Marketplace product ecosystem. You'll inherit and drive a large cross-functional team (engineers, designers, and data scientists) with a clear problem space and momentum. In addition to running a cross-functional product squad, you'll partner closely with our business team across business development and customer success. You’ll report directly to the VP of Product.

We’re looking for someone who is an excellent executor and is excited to drive user and commercial strategy. You'll ship — fast, with quality, across a tight cross-functional pod — and you'll also shape the bets: which user segments we build for, how we translate retailer and CPG demand into a product users love, and where the durable value (and revenue) actually comes from.

What You'll Do

• Own the end-to-end product vision & strategy for grocery – both how we help users save money on groceries and how we create value for commercial partners.
• Deeply understand the grocery shopping habits & needs of SNAP recipients & be able to identify areas of opportunity & overlap with retailers & CPGs.
• Balance a portfolio of smaller experiments and larger 0→1 efforts that define our roadmap in the space through sharp hypothesis definition, fast iteration, and close collaboration with engineering, design & sales.
• Define & track the success metrics that tie user value to commercial performance.
• Communicate product strategy clearly to leadership, cross-functional teams, and commercial partners.
• Use AI tools (e.g., Claude) fluently to move faster — turning a rough brief into a structured doc, a messy transcript into clear action items, or a vague ask into a scoped problem statement.

What We're Looking For

• 5+ years of product management experience with direct experience shipping large-scale consumer products.
• Commercial fluency & partnership experience: Experience working with commercial partners (ideally in retail) to identify overlaps in user and partner needs.
• Demonstrated 0→1 product experience: Taken a product from an idea or early concept to a shipped, scaled solution.
• AI fluency: Uses AI tools fluently as part of daily work for research synthesis, doc structuring, and scoping.
• Data-driven: Reaches for data independently (Amplitude, Metabase/Snowflake), frames the right metrics, and distinguishes real signal from vanity metrics.
• Mission-aligned: Cares about building for low-income and underserved users with empathy and rigor.
• Startup experience: Comfortable with ambiguity, moves fast, and makes smart tradeoffs with limited resources.
• Exceptional communication skills: Able to present vision to C-suite buyers and write clear PRDs.
• Strong collaboration skills: Effective with both technical and non-technical stakeholders.

Benefits & Perks

• Meaningful work and a strong shared sense of mission
• Remote-friendly work environment with optional team retreats
• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental, and Vision options
• Other health and mental health-focused benefits and perks
• Base salary range: $190,000 - $250,000 + equity