Director of B2B Employer Marketing - Rula

About Rula

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

Rula is a remote-first company hiring across most U.S. states (excluding Hawaii).

About the Role

We are seeking a Director of B2B Employer Marketing to lead Rula’s Activation Marketing team from a content-production focus to an intelligence-gathering and multiplier engine. This dynamic leader will be responsible for driving patient starts from commercial referral channels by building scalable systems and repeatable playbooks.

You will apply advanced data-driven strategies and deploy MarTech architecture to ensure the team is tracking towards every marketing event being tagged, measured, and automated for scale.

Key Responsibilities

• Increase marketing-attributable patient starts and build scalable systems with repeatable playbooks.
• Define data-driven strategy for marketing touchpoints from commercial referral audiences (Health Plans, Employers, and Primary Care Providers) to maximize patient starts.
• Lead the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with commercial, product, and analytics teams.
• Lead a team that establishes a testing and experimentation approach (A/B or multi-variant testing and incrementality tests).
• Identify optimization through automation areas, reducing manual campaign execution and content building using AI agents and tools.
• Drive the roadmap to templatize the activation campaign approach and open capacity for innovative testing at scale.

Required Qualifications

• 10+ years of related professional experience in Marketing, Growth, Product Marketing, and/or Business Operations with a focus on user activations.
• Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality.
• Demonstrated cross-functional influence and high-quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams.
• Proven expertise leading teams through both people managers and individual contributors.
• Hands-on proficiency managing a MarTech stack (e.g., Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution.

Preferred Qualifications

• 3+ years experience at a high-growth start-up or in a tech-forward healthcare/pharma company.
• Deep healthcare ecosystem knowledge, with practical understanding of operational workflows of PCPs, Health Plans, and Employers, particularly within behavioral health or telehealth.
• AI-Driven Marketing Operations expertise.
• "Player-coach" experience with an ability to dive deep into operational details.

Benefits & Perks

• 100% remote work environment: US-based (excluding Hawaii).
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access.
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care.
• Paid parental leave.
• Employee Assistance Program (EAP).
• Quarterly department stipend and Employee Resource Groups.
• Home office & wellness stipends: New hire home office stipend, $50 monthly internet/cell phone stipend, and $50/month wellness stipend.