Lifecycle Marketing Manager - Rula

Rula is a remote-first company dedicated to making mental healthcare accessible, compassionate, and evidence-based. We currently hire across most U.S. states (excluding Hawaii).

About the Role

We are seeking a Lifecycle Marketing Manager to help build and scale a best-in-class communications program at Rula. You’ll lead the development and execution of multi-channel lifecycle strategies (email, SMS, and push) to boost engagement across both patient and provider ecosystems.

Working independently and in close collaboration with cross-functional teams, you will build an intelligent, personalized lifecycle program, refine reporting and analytics capabilities, and expand our test-and-learn initiatives. This role spans both B2B and D2C parts of our organization, improving patient access to care and empowering providers in our network.

Required Qualifications

• 5+ years of experience in a lifecycle or retention marketing role, with a proven track record of creating and executing effective multi-channel strategies that drive meaningful business results (D2C experience preferred, B2B welcome).
• Hands-on ESP expertise: Demonstrated proficiency with enterprise-level ESPs (Iterable and HubSpot preferred), including campaign setup, automation, journey optimization, dynamic content, and segmentation.
• Strong analytical skills: Ability to interpret data, design and execute A/B tests, and make data-driven decisions to optimize campaign performance.
• Project management: Outstanding project management capabilities with the ability to balance multiple campaigns and initiatives simultaneously while maintaining high attention to detail.

Preferred Qualifications

• Cross-functional communication: Exceptional written and verbal communication skills to collaborate with Product, Engineering, Operations, and Support.
• Adaptable self-starter: High level of organization and adaptability to thrive in a fast-paced environment.
• Domain experience: Experience working in healthcare, mental health, or marketplace businesses.
• Startup track record: 1+ years of experience in a high-growth startup environment.
• Technical capabilities: Familiarity with advanced lifecycle techniques using HTML or SQL.
• Analytics tools: Experience leveraging BI tools such as Looker and Amplitude.

Benefits & Well-Being

• 100% Remote Work: Distributed team setup with flexible working hours (U.S.-based, excluding Hawaii).
• Comprehensive Healthcare: Full medical, dental, vision, life, disability, and FSA/HSA options.
• Retirement Savings: 401(k) plan access.
• Generous Paid Time Off: Including 2 company-wide shutdown weeks each year for self-care.
• Parental Leave: Paid leave for all parents (birthing, non-birthing, adoptive, and foster).
• Mental & Physical Health: Employee Assistance Program (EAP) plus a $50/month wellness stipend.
• Home Office Support: New-hire setup stipend plus a $50/month stipend for internet/phone expenses.
• Team Stipends: Quarterly department stipends for team building and gatherings.