Sr. Healthcare Partnerships Associate (Mid-Atlantic) - Rula

At Rula, we believe that mental health is just as important as physical health. We are dedicated to treating the whole person, empowering individuals to take charge of their mental health, and making a positive impact on the lives of those struggling with mental health issues.

We are seeking a Sr. Healthcare Partnerships Associate who thrives in ambiguity and draws energy from building the relationships that drive our mission forward. In this role, you are directly responsible for the growth of "sold" providers and the subsequent patient demand and starts within your territory.

Note: This is a high-velocity, "boots-on-the-ground" sales position requiring you to be in the field at least three days per week. Candidates must reside in the greater Mid-Atlantic area (Pennsylvania, Maryland, Delaware, Washington D.C., and Virginia) to be considered.

*This role includes a base salary plus uncapped variable pay.

About the Role

• Own the full sales cycle—utilizing provided lead lists to drive aggressive outbound sourcing, consulting, and closing providers.
• Responsible for all in-person selling and relationship management for accounts within a 2-hour radius of your major metro.
• Maintain remote selling strategies for assigned accounts outside that immediate geography.

Required Qualifications

• 3+ years carrying a quota in outbound sales / business development (healthcare preferred) with a track record of strong attainment.
• 2+ years of experience independently self-sourcing a meaningful portion of a sales pipeline through outbound channels, including cold calling.
• Demonstrated success managing full-cycle deals independently, navigating complex objections with tenacity, and maintaining rigorous closing discipline.
• Strong written and verbal communication skills; comfortable engaging both providers and practice staff.
• Experience managing customer relationships and deals in a CRM (Salesforce preferred).
• Must currently reside in the designated target market (Pennsylvania, Maryland, Delaware, Washington, D.C., and Virginia) with personal, reliable transportation to support up to 50% local travel.

Preferred Qualifications

• A proven ability to operate in ambiguous environments, leveraging curiosity and experimentation to build new playbooks and process improvements.
• Experience selling to a diverse range of personas within healthcare or health systems, spanning from individual contributors to executive decision-makers.
• Experience operating within a startup environment and navigating the unique challenges of taking a business from 0 to 1.
• A history of upward professional progression or internal promotion(s) in previous sales or business development roles.

Benefits & Perks

• 100% remote work environment: Working hours to support a healthy work-life balance (must be based in the United States, excluding Hawaii).
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access to start saving for your future.
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care.
• Paid parental leave: Available for all parents (birthing, non-birthing, adopting, and fostering).
• Employee Assistance Program (EAP): Supporting your mental and physical health.
• Home office stipend: New hire home office stipend & $50 monthly stipend for internet/cell phone expenses.
• Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend.