Lead Product Manager, GEO - Stacker

About the Role

GEO is the fastest-growing line item in marketing conversations and the least-understood on any reporting deck. Clients know earned media moves the needle on AI visibility, but no one has built the reporting layer that makes that provable, repeatable, and client-ready. This role defines that for the industry. We're looking for a Lead Product Manager, GEO to own the methodology, metrics, and reporting experiences that help Stacker clients understand the impact of every story they publish.

In this role, you'll drive the full reporting product: the KPIs we surface, the methodologies behind them, the client-facing dashboards that make complex data immediately actionable, and the strategic roadmap that expands our reporting suite over time. You'll start with AI search visibility (GEO) and build toward a comprehensive view of content performance and earned media impact across channels.

You'll work closely with Data Science to pressure-test datasets and define rigorous measurement approaches, with Engineering and Design to ship reporting experiences clients find genuinely useful, and with Revenue teams to surface insights that retain and grow accounts. This is a senior individual contributor role with strong autonomy to set direction, align stakeholders, and make consequential decisions about what gets built and why.

About Stacker

Stacker is revolutionizing the traditional newswire business model and the ways in which brand newsrooms and publishers connect. Our platform helps over 100 content contributors - brands, nonprofit newsrooms, and others - extend the reach of their content by seamlessly integrating with a network of thousands of trusted news publishers.

As a bootstrapped, fast-growing company, we're resourceful, innovative, and committed to building an inclusive, equitable culture. We are a remote-first team that values ownership, integrity, and collaboration—offering flexible schedules, unlimited vacation, an employee equity program, and full health & dental coverage.

What You’ll Do

• Own the reporting product strategy: Define and evolve Stacker’s client reporting roadmap, with an initial focus on GEO/AI visibility and long-term expansion into a comprehensive reporting suite.
• Drive feature development: Write clear PRDs and user stories, prioritize initiatives, and partner with engineering and design teams through development, QA, and release.
• Build meaningful AI visibility reporting: Define the methodologies, metrics, visualizations, and client narratives that help brands understand performance within AI search ecosystems.
• Partner closely with Data Science: Analyze reporting data across stories and campaigns to uncover insights that improve product experiences, support case studies, and shape educational content.
• Lead client-informed product discovery: Monitor feedback trends, run beta programs, and synthesize client use cases to identify opportunities, friction points, and roadmap priorities.
• Align stakeholders across the business: Keep leadership, client-facing teams, and cross-functional partners informed on roadmap decisions, release timelines, and long-term investments.
• Monitor the evolving SEO and GEO landscape: Track industry trends, competitive tooling, and changes in AI-driven discovery to inform strategic product direction.
• Strengthen external ecosystem relationships: Maintain productive partnerships with SEO/GEO tooling providers and industry experts.

What You’ll Bring

• 4+ years of experience in product management, client reporting and analytics, agency SEO, or adjacent product-building roles, ideally within media, data, or marketing technology.
• At least 1 year researching, working, or hacking together GEO-related projects.
• Strong familiarity with the SEO, content marketing, martech, and AI visibility (GEO) ecosystem.
• Hands-on experience with tools such as Ahrefs, Semrush, Similarweb, Profound, Airops, Peec.ai, or comparable SEO/GEO platforms.
• Understanding of how AI search works—including LLMs, retrieval systems, and citations—and intersection with content strategy, PR, and SEO.
• Demonstrated success leading strategic, cross-functional initiatives and influencing stakeholders.
• Analytical fluency and comfort working directly with datasets using tools like Google Sheets, SQL, or BI platforms.
• Excellent written and verbal communication skills, including experience presenting to senior stakeholders.
• Experience writing PRDs and collaborating directly with engineering and design teams.

Nice-to-Haves

• 2+ years working with AI, automation, or data-intensive products.
• Background in B2B SaaS products with client-facing dashboards or reporting experiences.
• Experience creating enablement materials and training go-to-market teams.
• Established relationships or network within the SEO, GEO, or AI search ecosystem.
• Familiarity with content performance measurement and data storytelling.
• Experience running beta programs or structured client feedback loops.

Perks & Benefits

• Equity Program
• Unlimited PTO
• 100% Remote
• 3 Months Paid Parental Leave
• 401(k) Match
• Full Health & Dental Coverage
• Life Insurance & Short-Term Disability
• Team Culture, Events & Retreats