Help fix customer-centricity at scale

Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact.

Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team of 100+ TheyDoers represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture.

Our mission is clear: Make journey management the most powerful business tool in the world.

If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together.

Defining how journey management changes enterprises and markets

As Principal Executive Advisor for Journey Management at TheyDo, you define, scale, and represent the global vision for journey management at enterprise level. In this highly strategic, externally focused role, you partner directly with C-suite and executive sponsors across TheyDo’s most critical enterprise accounts to position journey management as long-term business infrastructure and unlock sustained, multi-year return on investment (ROI).

You lead complex, multi-threaded enterprise transformation programs that span Customer Experience (CX), Product, Operations, and Transformation. You shape and evolve TheyDo’s journey management frameworks, coaching standards, and executive narratives, while working closely across Product, Customer Success, and Go-To-Market teams to influence platform direction, enablement strategy, and commercial positioning.

This role goes beyond delivery. As a senior advisor and thought partner, you help define how journey management is practiced, sold, and understood at enterprise scale. You influence both customer strategy and TheyDo’s category direction, operating with full autonomy and accountability for the strategic evolution and global credibility of journey management at TheyDo.

What you’ll do

You act as a trusted advisor to Tier 0 enterprise customers, partnering with executives who own multi-year transformation agendas across Customer Experience (CX), Product, Operations, Digital, and Transformation.

Your work focuses on impact, not activity. You will:

• Lead C-suite-level conversations that reframe journey management as strategic enterprise infrastructure.
• Translate ambiguous executive goals into structured, scalable journey-led transformation programs.
• Build executive alignment across complex stakeholder groups, including steering committees and governance bodies.
• Shape multi-year investment narratives, enterprise return on investment (ROI) frameworks, and expansion strategies.
• Partner closely with Customer Success (CS) and Account Executive (AE) leadership on executive renewals, strategic account planning, and long-term growth.
• Influence product direction by connecting enterprise needs, market signals, and executive priorities.
• Define, evolve, and institutionalise global best practices, maturity models, and transformation frameworks.
• Represent TheyDo externally through executive briefings, thought leadership, and industry forums.

You operate with full autonomy across markets, verticals, and strategic accounts. You are trusted to make judgement calls, set direction, and lead without waiting for permission.

Who you’ll work with

On the customer side, you partner with:

• C-suite leaders across CX, Product, Operations, Transformation, and Digital.
• Executive sponsors and enterprise steering committees.
• Leaders accountable for multi-year, enterprise-wide change.

Internally, you work closely with:

• Customer Success and Sales leadership.
• Product and go-to-market strategy teams.
• Senior leaders shaping TheyDo’s category narrative.

The outcomes you own

Your success is measured by enterprise impact, not outputs:

• Strong executive alignment around journey-led enterprise transformation.
• Multi-year transformation commitments and strategic expansion programs.
• Clear, credible enterprise ROI and value narratives.
• Net Revenue Retention (NRR) growth in our most strategic accounts.
• Visible market and category leadership for journey management.

What we’re looking for

Experience and background:

• Extensive experience working directly with C-suite and executive leadership in large, complex organisations.
• A proven track record leading or advising multi-year, enterprise-scale transformation programs.
• Deep understanding of enterprise operating models, digital transformation, customer experience, or business transformation.
• Experience positioning complex platforms, services, or practices as strategic infrastructure.
• A background in senior consulting, strategy, transformation leadership, or an equivalent path.

Executive and strategic leadership:

• You influence at C-suite level and align diverse executive agendas with confidence.
• You are comfortable operating in ambiguity and turning vision into action.
• You bring strong executive presence, storytelling, and narrative-building skills.
• You can operate independently across markets, industries, and strategic accounts.

Commercial and market acumen:

• You understand how enterprise value is created, sustained, and expanded over time.
• You have experience driving multi-year expansions and Net Revenue Retention.
• You can define and communicate enterprise ROI frameworks and long-term investment narratives.
• You partner naturally with CS and Sales leaders on strategic account strategy.

Practice, product, and category leadership:

• You know how to define and scale global best practices and maturity models.
• You have influenced product strategy or roadmap direction at an executive level.
• You are comfortable representing a company externally, or ready to step into a visible thought leadership role.

How you work:

• You thrive with autonomy and enterprise-level accountability.
• You enjoy high-complexity, long-horizon transformation work.
• You think in systems and operate with a market-level perspective.
• You communicate clearly and confidently with executive audiences, in writing and in person.

Why you shouldn’t apply

This role is not for everyone:

• If you need clear playbooks, approval chains, or predefined success metrics.
• If you prefer delivering recommendations over owning long-term outcomes.
• If you are uncomfortable challenging senior executives or saying no when it matters.
• If ambiguity drains you rather than energises you.

But if you are excited by shaping how enterprises actually change, and by defining a category while doing it, you’ll feel at home here.

What we offer

• Competitive compensation and pre-IPO equity: Stock option package so everyone shares in success.
• Fully remote working with flexible hours: High autonomy and flexibility.
• Health Insurance benefit: Tailored support for every employee globally.
• Flexible holiday days: Minimum of 25 days paid holiday per year, plus public holidays and a 3-day winter shutdown in December.
• Learning and Development budget: Financial support to invest in your professional growth.
• Wellbeing budget: Support for mindfulness, gym memberships, yoga, or meditation.
• Paid parental leave: 6 months fully paid for primary carers, 6 weeks for secondary carers, plus paid childcare leave.
• Home office or co-working support: Dedicated budget for your home setup or a co-working space.
• Company events: Regular in-person retreats (past retreats held in Spain, Portugal, and France).
• Latest tech & tools: MacBook Air or Pro equipment provided along with modern async tools (Gather, Slack, Notion, Loom, G-Suite).