Integrated Marketing Specialist - Workleap Agent

Company Description

Workleap is a Montreal-based tech company founded in 2006. We build simple, impactful products including Workleap Agent (for managers) and ShareGate (Microsoft 365 migration). With over 15,000 customers, we are looking for builders who thrive on solving hard problems.

Your Role

We have launched a new AI agent for managers and need an Integrated Marketing Specialist to drive market traction and pipeline. You will build the campaign engine from the ground up, moving fast without a pre-existing playbook.

Key Responsibilities

• Strategy: Define quarterly launch bets and success metrics.
• Campaign Execution: Lead end-to-end campaigns across paid, email, web, social, events, and sales enablement.
• Collaboration: Align Sales, Product, and Customer Success teams to ensure cohesive launches.
• Optimization: Use data to iterate on campaigns and leverage AI tools to streamline workflows.
• Resource Management: Manage agencies and freelancers while remaining hands-on when necessary.

What You Bring

• 4+ years of B2B SaaS marketing experience with a track record of driving revenue.
• Ability to make strategic decisions with imperfect information.
• Strong creative judgment and the ability to write compelling copy (headlines, emails, landing pages).
• Proficiency in managing campaign budgets and using tools like HubSpot.
• Experience using AI tools (e.g., Claude) to build efficient workflows.
• English fluency is required; French is considered an asset.

What the Job Comes With

• Base salary: $80,000 - $105,000 (OTE: $85,000 - $120,000).
• LTIP program for long-term growth.
• Comprehensive benefits: RRSP, family health insurance, telemedicine, and annual wellness budget.
• Flexible vacation policy.
• Remote-first environment with access to our Montreal office.
• Two annual in-person gatherings.
• Access to AI tools like Claude.