Senior Demand Generation Manager - Workleap Agent

About the Role

Workleap is looking for a Senior Demand Generation Manager to lead the growth strategy for our newest solution, Workleap Agent. You will own the qualified pipeline for new business, directing paid and SEO agencies, managing budgets, and optimizing website conversion.

Your Impact

• Funnel Ownership: Analyze the funnel to identify bottlenecks and ensure Sales has a steady stream of qualified leads.
• Paid Strategy: Manage paid agency partners, focusing on pipeline generation rather than vanity metrics.
• SEO & Content: Collaborate with our SEO partner to improve visibility in search and LLM-based AI answers.
• Conversion Optimization: Lead a steady stream of tests on key landing pages to improve conversion rates.
• Reporting & Automation: Use AI tools to automate reporting and diagnostics, allowing the team to focus on strategic decision-making.
• Cross-functional Collaboration: Work closely with the Head of Marketing, RevOps, and Sales teams.

What You Bring

• 5+ years in growth, demand, or performance marketing at a B2B SaaS company.
• Proven experience managing paid budgets of $50K+ per month.
• Strong analytical skills with experience in GA4, HubSpot, or similar tools.
• Ability to manage agencies, write briefs, and pivot strategies based on performance.
• Hands-on experience with landing page optimization and outbound play testing.
• A strong point of view on how AI is changing search and marketing workflows.
• Excellent English communication skills.

What We Offer

• Compensation: Base salary of $105,000 - $140,000 (OTE: $115,000 - $155,000).
• Growth: LTIP program to share in Workleap's long-term success.
• Well-being: RRSP, family health insurance, telemedicine, and an annual wellness budget.
• Flexibility: Remote-first culture with access to our Montreal office and in-person gatherings twice a year.
• Tools: Access to AI tools like Claude to support your workflow.