Senior Manager, Demand Generation - Workleap

Company Description

Workleap is a Montreal-based tech company founded in 2006. We make simple products that actually matter to the people who use them, including Workleap Agent and ShareGate, the world's leading solution for Microsoft 365 migration and governance, trusted by over 15,000 companies worldwide.

Your Role

As our Senior Manager, Demand Generation, you'll own the strategy and execution behind how ShareGate acquires new customers. As we evolve from market-leading products into a unified platform, you'll play a key role in building a predictable, scalable acquisition engine that accelerates pipeline and revenue growth.

Your Impact:

• Own ShareGate's acquisition engine by developing and executing strategies across paid media, AI-powered search (SEO and AEO), integrated campaigns, and conversion rate optimization.
• Own acquisition performance by forecasting pipeline, measuring funnel performance, and partnering with Sales and RevOps.
• Lead demand planning and integrated campaign execution across Marketing (Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development).
• Allocate budget across channels, optimize marketing spend, and scale programs delivering the greatest business impact.
• Leverage AI across campaign planning, search optimization, reporting, and workflow automation.
• Foster a culture of accountability through data-driven decision-making, experimentation, and operational excellence.

Your Team

You'll join ShareGate's Marketing leadership team, leading a team of high-performing marketers focused on Paid Acquisition and SEO while partnering daily with cross-functional departments.

What You'll Bring

• 8+ years of B2B SaaS demand generation or growth marketing experience with ownership of pipeline and revenue targets (Bonus: experience marketing to enterprise IT buyers).
• Proven success building and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization.
• Strong analytical skills with experience forecasting pipeline and using data to guide investment decisions.
• Experience managing a budget over $1M CAD.
• Experience partnering across Marketing, Sales, RevOps, and Partnerships.
• Strong people leadership experience with a track record of coaching and developing high-performing teams.
• Excellent communication and executive presentation skills.
• Builder mindset with a bias toward action, ownership, and accountability.
• Comfort leveraging AI tools to improve campaign execution and operational efficiency.

What the Job Comes With

• LTIP program to share in Workleap's long-term growth.
• RRSP + family health insurance + telemedicine + annual wellness budget.
• Flexible vacation policy.
• Remote work flexibility with access to our Montreal office.
• In-person gatherings twice a year.
• Claude access for everyone.