Finance Manager, Marketing - Zapier

About the Role

Zapier is looking for a Finance Manager to be the dedicated finance partner for the marketing organization. This is an opportunity to own the complete financial picture for one of the most strategically critical spend areas at the company—including headcount, budget, and channel investment—while playing a key role in connecting marketing activity to pipeline and revenue outcomes.

You will report to the Head of GTM Finance, partner closely with marketing leadership, and collaborate with Sales FP&A and Corporate FP&A to establish an aligned financial interlock across marketing, sales, and company-level planning.

Things You'll Do

• Own marketing FP&A end-to-end: headcount planning, budget building, and actuals tracking to ensure marketing leadership has clear visibility against plan.
• Lead channel allocation analysis (demand generation vs. brand) and drive ROI-by-channel reporting.
• Build and refine sales pipeline forecasting based on spend as part of setting GTM targets and ARR modeling, surfacing risks to coverage early.
• Serve as an embedded strategic partner to marketing leadership to support decision-making in real time.
• Track purchase orders and vendor commitments against budget, proactively mitigating overspend risk.
• Analyze the connection between marketing spend, pipeline generation, and closed-won revenue alongside Sales and RevOps.
• Partner with the Data team to establish and govern pipeline reporting definitions (leads, MQLs, opportunities) across the funnel.
• Leverage AI tools and automations to streamline recurring finance workflows, month-end close, and re-forecasting cycles.

About You

• You bring a strong investment banking background with exposure to GTM motions, or 8+ years of experience in marketing FP&A / GTM finance, with a deep understanding of pipeline-to-revenue conversion.
• Proven experience owning an end-to-end budget, including headcount, spend actuals, and purchase orders, with the ability to communicate variance clearly to non-finance partners.
• Strong grasp of channel-level marketing economics (pipeline generation vs. brand), cost per pipeline, and spend ROI.
• High comfort with ambiguity and the ability to structure loosely defined problems independently.
• Proactive mindset with a strong bias toward surfacing opportunities and issues early.
• Active user of modern AI productivity tools with sound judgment on when to automate versus analyze manually.
• Excellent written and verbal communication skills, adept at translating complex models into concise executive takeaways.
• Preferred experience with Google Sheets, cloud data warehouses (Databricks or Snowflake), NetSuite, Zip, and HubSpot.