Who You Are
You're someone who can walk into a running function and tell, quickly, what's actually working versus what's just familiar — and you act on that distinction instead of leaving it in place out of politeness. You build with AI rather than just directing others to use it: your own workflows for content, scoring, and outbound have already changed shape around agentic tools, and you have a real point of view on where AI search and signal-based marketing are taking the discipline next. You hold a high bar for what “good” looks like, including for a team you inherited rather than hired, and you'd rather have a hard conversation early than let underperformance run quietly.
What You'll Do / Scope of Work
- Own the demand generation function's pipeline and revenue number, budget, and existing team from day one.
- Diagnose the current channel mix and team within the first 60–90 days, and make the call on what to keep, retool, or retire.
- Shift the function's measurement and programs from a legacy MQL/form-fill model toward signal- and intent-based marketing.
- Launch at least one channel beyond what's already working — GEO/AEO, dark social, community-led growth, or agentic outbound.
- Embed AI and agentic tooling into core workflows: content production, lead scoring and routing, outbound sequencing, and reporting.
- Partner with Sales leadership on funnel definitions, SLAs, and conversion quality, and report regularly to the CPO on performance and resourcing needs.
What You've Done
- Modernized or turned around an existing demand generation function — not only built one from scratch.
- Personally used AI or agentic tools to rebuild a marketing workflow, with a specific before/after you can describe.
- Launched a channel outside the standard paid/SEO/social mix in the last two years, win or lose.
- Carried a pipeline or revenue target and made real budget reallocation calls based on evidence, not instinct alone.
- Led a team of specialists or directors, including through a leadership transition.
Timezone overlap
UTC-8–-4
Open to
US
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