Content Marketing Lead - Canonical

About the Role

Canonical is seeking an outstanding Content Marketing Lead to drive our content strategy and manage a team of talented writers and strategists. You will be responsible for elevating our brand positioning, ensuring narrative quality, and aligning content efforts with our global business objectives.

What You Will Do

• Strategy: Develop and execute a content marketing strategy aligned with business goals, SEO, and brand identity.
• Operations: Manage the end-to-end content calendar, ensuring efficient production and process clarity.
• Quality Control: Maintain high standards for content quality, consistency, and brand alignment.
• Optimization: Collaborate with web and growth engineering teams to optimize content for search and AI engines (SEO/GEO).
• Leadership: Supervise quarterly planning sessions and coach content specialists, product managers, and marketing teams.
• Analytics: Monitor and report on KPIs, using data to identify improvement opportunities and drive performance.

What We Are Looking For

• 5+ years of experience in content marketing, preferably in the technology sector.
• 2+ years of experience in a management or team lead capacity.
• Proven track record of creating authoritative, engaging content (portfolio required).
• Applied knowledge of SEO/GEO and experience with relevant content management tools.
• Strong project management skills with a focus on process efficiency.
• Bachelor’s degree in marketing, communications, or a related field.
• A metrics-driven, hands-on problem solver who is passionate about open source technology.

What We Offer

• Remote Culture: A fully remote working environment (remote since 2004).
• Development: $2,000 USD annual personal learning and development budget.
• Global Collaboration: Opportunities to travel to international locations for team 'sprints'.
• Benefits: Competitive base pay, annual compensation reviews, parental leave, and an Employee Assistance Programme.

About Canonical

Canonical is the publisher of Ubuntu, the platform for AI, IoT, and the cloud. We are a founder-led, profitable company with over 1,200 colleagues across 75+ countries. We value excellence and diversity, fostering a workplace free from discrimination.