Sr. Partner Marketing Manager - Cockroach Labs

The Role

We're hiring a Senior Partner Marketing Manager to own and amplify the go-to-market motion across CockroachDB's partner and ISV ecosystem. You will work closely with partner engineering, alliances, and product marketing to build co-marketing campaigns, partner launch playbooks, and joint GTM programs.

Note: This role is based in New York City and requires in-office attendance on Mondays, Tuesdays, and Thursdays.

Key Responsibilities

Own the Partner Marketing Narrative and GTM Motion

• Lead go-to-market planning and execution for strategic technology partners across cloud, AI, and ISV ecosystems.
• Build co-marketing campaigns, partner launch playbooks, and joint programs that drive awareness, adoption, and pipeline.
• Translate integrations and engineering work into clear, compelling narratives for technical buyers.
• Track performance and refine programs based on engagement and business impact.

Bring Technical Fluency to the Partner Motion

• Develop a working understanding of CockroachDB's technical value within partner ecosystems.
• Create partner content and co-marketing assets that resonate with technically informed audiences.
• Collaborate with partner engineering and product marketing to stay current on roadmap priorities.

Drive Cross-Functional Alignment

• Partner with alliances, product marketing, and demand gen to build scalable joint programs.
• Serve as the connective tissue between partner relationships and internal marketing execution.

Qualifications

• 5+ years of experience in partner, alliance, or ecosystem marketing in a B2B tech company.
• Proven track record of building co-marketing programs and joint GTM motions that drive pipeline.
• Ability to hold credible conversations about cloud, infrastructure, APIs, or data products.
• Strong written communication skills and a self-starter mentality.

Nice to Have

• Experience marketing within developer or technical ecosystems.
• Familiarity with databases, distributed systems, or cloud-native infrastructure.
• Background in AI/ML ecosystem partnerships or ISV marketing.

Benefits

• Stock Options
• Medical, Vision, and Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off, Paid Holidays, and Sick Days
• Paid Parental Leave
• Retirement Benefits (401k)
• Mental Wellbeing Benefits