Senior Product Marketing Manager - Enterprise & Mid-Market

Kit is the email marketing platform experts choose to grow their audience, deepen their relationships, and build a business around the work they love. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products—all within one platform.

More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.

We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully—both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.

The Role

Kit's most established creators run real companies, with teams, large lists, dedicated sending needs, and a buying process that our self-serve motion wasn't built to serve. Because this part of our business is growing, we're looking for a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales-assisted motion that sits alongside our self-serve product.

You'll define who this buyer is, write the story that resonates and wins with them, and build the GTM strategy to drive inbound pipeline for our sales team. When these creators choose Kit and grow on it, they build more valuable businesses, and that's the outcome this role exists for.

This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before and wants their work measured in win rate and deal size.

Your Support System

You'll report to the Head of Marketing and work alongside two other experienced Product Marketing Managers on Kit's product marketing team. Together, you'll keep the self-serve and sales-assisted stories feeling like one Kit.

You'll spend a lot of your time with:

• Sales Leadership: Defining target buyers, deal toolkits, enablement, and win/loss analysis.
• Account Executives & Solutions Consultants: Developing demo narratives, discovery tactics, and technical/migration proof.
• Product Team: Inputting on packaging, product launches, and roadmap priorities.
• RevOps & Analytics: Routing accounts to sales, setting attribution models, and making pricing decisions.
• Creator Success: Developing case studies, customer references, and expansion plays.
• Demand Gen, Content, & Events: Executing campaigns and events for established creators.

What You'll Do

• First Week: Complete onboarding in Notion to learn Kit's product, pricing, and positioning. Attend setup meetings across marketing, sales, RevOps, and Creator Success. Review CRM data, recorded calls, and product analytics to understand current PMM operations.
• First Month: Shadow 15+ sales calls and interview 10 established creators (recent wins, losses, and churns). Audit current sales content and lead routing. Partner with RevOps to set baseline metrics for win rate, cycle length, deal size, and expansion MRR. Present an actionable strategic plan to the growth team.
• First Six Months: Define ideal customer niches and personas. Ship a core messaging framework tied to deliverability, team workflows, and safe migration. Build the deal toolkit ( pitch deck, discovery guide, competitive battlecards, migration plans, security sheets). Launch GTM tactics driving MQLs and new MRR.
• First Year: Establish messaging/tooling that drives 2X inbound MQLs compared to baseline. Lead channel strategy, run quarterly win/loss research programs, create high-converting website paths for sales leads, and ensure enterprise launches feature dual self-serve/sales motions to help Kit reach $100M ARR.

Qualifications & Skills

Skills

• Segmentation & Buyer Definition: Using firmographic and usage data to build clear buyer profiles.
• Messaging & Positioning: Expertise in positioning for sales-assisted motions, competitive differentiation, and objection handling.
• Sales Enablement: Creating practical toolkits including demo narratives, discovery guides, business cases, and battlecards.
• Storytelling: Translating technical features into compelling business value for decision-makers.
• Data & Analytics: Working with CRMs, analytics tools, and pipeline data to track funnel metrics, win rates, and deal sizes.
• Market Research: Running structured win/loss interviews and qualitative sales call analyses.
• Systems Thinking: Aligning people, processes, data, and tools across the go-to-market engine.
• AI Fluency: Leveraging AI workflows and tools to scale product marketing output with built-in human quality control.
• Pricing & Packaging: Experience advising on new pricing tiers or add-on packages (nice to have).

Experience

• 7+ years in B2B SaaS product marketing, including 2+ years supporting sales teams targeting mid-market or enterprise accounts.
• Proven track record of layering a sales-led motion onto a product-led engine with measurable before-and-after results.
• Experience building sales enablement programs and deal toolkits from the ground up.
• Background running customer research or win/loss programs that influenced GTM or product strategy.
• Experience with email, martech, or creator economy platforms (nice to have).

Traits

• Cross-functional leadership: Ability to align sales, product, RevOps, and finance around common goals without needing formal authority.
• Creator advocacy: Protects the self-serve experience while serving upmarket needs appropriately.
• Outcome-focused: Driven by metrics, ownership, and urgency.
• Transparent communication: Prefers working in public and sharing reasoning openly.

Working Hours and Location

We are 100% remote globally. Our team works primarily on US East Coast time. If you are located on the US West Coast, in Europe, or in Asia, expect occasional early mornings or late evenings for sync meetings.

Compensation & Benefits

Kit uses standardized global pay bands. This role is hired at Level 4: $166,000 USD base salary.

Benefits Include:

• Profit Sharing and Kit Equity
• 401(k) with 5% company match
• Comprehensive health, dental, and vision insurance (covers up to $2,280/month toward medical premiums; dental/vision fully covered)
• $2,000 initial equipment allowance ($1,000 every 2 years after) + company laptop
• $3,500/year learning and development budget
• $50/month creator meetup allowance
• Childcare benefit up to $3,000 annually via JOON
• Gender-affirming healthcare benefits
• 20 days paid PTO + $1,000 vacation bonus for taking 5 consecutive unplugged days
• 10 paid holidays + 2 weeks paid sick/mental health leave
• 12 weeks paid parental leave
• Company-wide winter closure in late December
• 4-week paid sabbatical after 5 years
• Twice-yearly company retreats (in-person or virtual)