Sr Sales Manager, Mid-Market - UK & Ireland

About Customer.io

Over 10,000 companies from scrappy startups to global brands use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

About the Role

We’re hiring a Senior Sales Manager to build and lead a new team of 6–8 Account Executives in our Mid-Market organization. The EMEA org is already running this sales motion successfully; you’ll be responsible for ramping and leading your team, establishing its operating rhythm, and shaping its approach to territories and pipeline generation as needed.

This is a frontline leadership role. You’ll translate our go-to-market strategy into consistent team execution by coaching reps, inspecting deals, driving forecast accuracy, and creating the structure for strong performance to repeat quarter after quarter.

What You'll Own

Lead and develop a high-performing team

• Coach Account Executives to consistently meet or exceed quota and grow into their next role.
• Run focused 1:1s built around deal quality, skill development, and real accountability.
• Ramp new reps quickly and address performance gaps early, before they compound.
• Build a team culture rooted in ownership, collaboration, and high standards.

Drive pipeline health and forecast accuracy

• Lead weekly pipeline and forecast reviews focused on deal progression, qualification rigor, and clear next steps.
• Sharpen predictability through disciplined inspection and clean CRM hygiene across the team.
• Maintain healthy pipeline coverage and address creation gaps before they become quarter-enders.
• Reinforce structured, rep-owned outbound tied to measurable standards and pipeline outcomes.
• Use activity, conversion, and pipeline data to test and improve outbound effectiveness over time.

Support high-quality deal execution

• Coach reps to run well-qualified mid-market opportunities from discovery through close.
• Elevate deal strategy with stronger positioning, cleaner value articulation, and confident executive-level communication.
• Help reps navigate pricing, stakeholder alignment, and procurement without losing momentum.
• Identify patterns in stalled deals and use them to improve execution across the team.

Partner cross-functionally

• Work with Sales Ops, Marketing, and Solutions Architects to unblock deals and improve execution.
• Bring frontline feedback on messaging, territory design, and enablement back to business partners.
• Pilot new go-to-market initiatives with your team, turning what works into repeatable practices.

What We're Looking For

• 7–10 years of sales experience, including 3–5+ years managing quota-carrying reps, ideally in marketing technology or SaaS.
• Must be based in the United Kingdom or Ireland.
• A track record of leading successful mid-market or high-velocity sales teams, including building or evolving outbound motions.
• Exceptionally strong skills in pipeline inspection and forecasting.
• Experience coaching outbound pipeline generation and improving outbound motions over time.
• High proficiency operating inside a structured qualification framework like MEDDICC.
• Clear, direct communication skills with a track record of setting high expectations and delivering candid feedback respectfully.
• Strong cross-functional collaboration skills within a fast-moving, growth-stage environment.

Compensation & Benefits

• Base Salary: $145,000 USD (or local currency equivalent)
• On-Target Earnings (OTE): $290,000 USD ($145k base + $145k variable)
• Equity: Stock option grant included
• Health Coverage: 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
• Paid Leave: 16 weeks paid parental leave and unlimited PTO
• Stipends & Perks: Remote work and wellness stipends, plus a dedicated professional development budget

Hiring Process

1. 30-minute conversation with a Recruiter
2. 45-minute conversation with the Hiring Manager
3. 1:1 conversations with cross-functional partners
4. One week to complete a take-home assignment, followed by a 60-minute review call

All final candidates will be asked to complete a background check and employment verification prior to hire.