Principal Product Marketing Manager - Identity

About Huntress

Cybercrime is growing, and more businesses are getting hit by threats that used to target only the biggest organizations. That pushes defenders like us to operate at the highest level, and it deepens our need for good people who want to make a meaningful impact.

Founded in 2015 by former NSA cyber operators, Huntress is a remote-first team working to make enterprise-grade cybersecurity accessible to businesses of all sizes. We work closely with security teams and service providers protecting complex environments, often without the time or headcount to handle it all. That’s why we build our technology in-house and back it with a 24/7 human-led Security Operations Center (SOC). As a result, our platform is never disconnected from the experts who manage it, ensuring our customers' protection.

Huntress now secures more than 6M endpoints and 17M identities worldwide. Those numbers keep growing because more businesses rely on us to help carry the load and operate with more confidence. Every day, you can see that commitment in how we stand with our customers and how we show up for each other.

The Role

• Reports to: Director, Product Marketing
• Location: Remote US
• Compensation Range: $180,000 to $210,000 base plus bonus and equity

As Principal Product Marketing Manager for Huntress Managed ITDR and ISPM, you will turn complex identity-security capabilities into clear, compelling reasons for customers and partners to choose Huntress. You will own the product story from positioning and messaging through launches, campaigns, and sales enablement, helping more businesses build identity resilience and respond with confidence when identity-based threats emerge. Our value of Perfect Imperfection will guide how you test ideas, learn from the market, and improve the story without waiting for every answer.

You will work closely with Product Management, Revenue Marketing, Brand, Sales, and security experts to make Managed ITDR and ISPM easier to understand, sell, and adopt. Give a $h*t means spotting gaps in the buyer journey, enablement, or market narrative and taking ownership of the fix. You will stay focused on what changed because of your work, making you Outcome-Obsessed about pipeline, conversion, expansion, and the identity resilience outcome Huntress delivers for customers.

Responsibilities

• Develop and evolve positioning, messaging, and value propositions that clearly differentiate Huntress Managed ITDR and ISPM in the identity security market and connect them to how the Huntress Platform delivers identity resilience.
• Create and guide content, campaign concepts, and launch materials that connect identity-security capabilities to the problems security teams and service providers need to solve.
• Partner with Product Management to position our identity offerings, shape launch plans, and bring market insight into their product and roadmap strategy.
• Serve as a product subject matter expert and evangelist externally in the market to help generate interest for Huntress.
• Develop sales enablement training and resources that help sellers explain identity risk, create pipeline, convert opportunities, and expand existing accounts.
• Collaborate with Revenue Marketing and Brand to identify demand-generation opportunities and choose the programs and channels most likely to move the business forward.
• Use AI in multi-step research, messaging, campaign, and enablement workflows, applying sound judgment to improve speed, quality, and relevance.

What You Bring To The Team

• 8+ years of product marketing experience, including meaningful experience in cybersecurity.
• Understanding of identity-security concepts and technologies, including identity threat detection and response (ITDR) and identity security posture management (ISPM), with the ability to translate technical capabilities into useful, differentiated customer messaging.
• Strong understanding of the security industry, identity-based attacks, and hacker tradecraft, alongside experience supporting MSP, channel-driven, or enterprise go-to-market motions.
• Track record of creating positioning, messaging, content, and campaign concepts that stand out in the market and resonate with technical and business audiences.
• Natural collaboration skills with a sense of ownership, ability to navigate changing priorities, and success working across Product, Marketing, Sales, and security teams.
• Excellent storytelling ability with strong written and spoken communication skills, paired with experience partnering with design and content teams on assets such as one-pagers, web content, whitepapers, and demo videos.
• Proficiency in using AI to build reusable, multi-step workflows supporting research, analysis, content development, and persuasive presentations while applying strong judgment to outputs.

What We Offer

• 100% remote work environment (since founding in 2015)
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefit plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth