Senior Product Marketing Manager - Scaling Creators

Kit is the email marketing platform experts choose to grow their audience, deepen their relationships, and build a business around the work they love. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.

More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.

We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.

The Role

Kit's most established creators run real companies with teams, large lists, dedicated sending needs, and a buying process that our self-serve motion wasn't built to serve. Because this part of our business is growing, we're looking for a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales-assisted motion that sits alongside our self-serve product.

You'll define who this buyer is, write the story that resonates and wins with them, and build the GTM strategy to drive inbound pipeline for our sales team. When these creators choose Kit and grow on it, they build more valuable businesses, and that's the outcome this role exists for.

This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before and wants their work measured in win rate and deal size.

Your Support System

You'll report to the Head of Marketing and work alongside two other experienced Product Marketing Managers on Kit's product marketing team. Together, you'll keep the self-serve and sales-assisted stories feeling like one Kit.

You'll spend a lot of your time with:

• Sales leadership, on who we sell to, the deal toolkit, enablement, and win/loss
• Account Executives and Solutions Consultants, on demo narratives, discovery, and technical and migration proof
• Product, on packaging, launches, and roadmap input
• RevOps and analytics, on account routing to sales, attribution, and pricing decisions
• Creator Success, on case studies, customer references, and expansion plays
• Demand gen, content, and events, on campaigns and events for established creators

What You'll Do

• First Week: Dive into our onboarding curriculum in Notion and learn Kit's product, pricing, and current positioning. Attend Get-To-Know-You (GTKY) meetings across marketing, sales, Solutions Consultants, RevOps, and Creator Success. Access CRM, call recordings, and product analytics, and start listening to recent sales calls.
• First Month: Shadow 15+ sales calls and talk with 10 established creators (recent wins, losses, and churned accounts). Audit current sales content and product usage routing to sales. Set baselines with RevOps for win rate, sales cycle, deal size, and expansion revenue. Share a written point of view on our established creator buyer, top gaps, and an action plan to win them.
• First Six Months: Define ideal customer niches and buying personas. Ship a messaging framework tied to outcomes like revenue per subscriber, deliverability, team workflows, and safe migration. Build the core deal toolkit: first-call and demo narrative, discovery guide, pitch deck, business case template, security/deliverability one-pagers, migration plan, and battlecards. Execute GTM tactics to drive MQLs and new sales-attributed MRR.
• First Year: Lead our channel strategy and run a quarterly win/loss program. Drive 2X inbound MQLs from baseline. Build a clear path for sales leads on our website and ensure key launches ship with self-serve and sales-assisted versions to support reaching $100M ARR.

Skills & Requirements

Skills

• Segmentation & Buyer Definition: Turning firmographic and product usage data into a clear ICP and target buyer definition.
• Messaging & Positioning: Crafting narrative for sales-assisted buyers, including competitive differentiation and objection handling.
• Sales Enablement: Creating actionable demo narratives, discovery guides, business cases, and battlecards.
• Storytelling: Converting technical product depth into persuasive business cases for non-technical buyers.
• Data & Analytics: Leveraging CRM, product analytics, and pipeline metrics to track funnel conversion, win rate, and deal size.
• Research: Conducting win/loss interviews, call analysis, and customer/competitor research.
• AI Fluency: Building AI-powered workflows and tools to scale product marketing while maintaining quality control.

Experience

• 7+ years in B2B SaaS product marketing, with at least 2 years supporting sales teams targeting mid-market or larger accounts.
• Proven track record of layering a sales-led motion onto a product-led growth model with measurable results.
• Built deal toolkits and enablement programs tied to core sales metrics (win rate, deal size).
• Led customer research or win/loss programs that directly influenced sales strategy or product roadmap.
• Experience in email marketing, martech, or creator economy tools.

Traits

• Cross-functional leader: Aligns sales, product, RevOps, and finance on GTM strategy and metrics without needing formal authority.
• Creator advocate: Balances pushing sales-assisted motions with protecting the core self-serve experience.
• Outcome-focused: Driven by impact on win rate, pipeline, and MRR rather than purely tactical output.
• Transparent: Shares work early, communicates rationale publicly, and iterates based on direct feedback.

Working Hours and Location

Kit is 100% remote with team members worldwide. We work mostly on US East Coast time zone hours. Team members located on the West Coast, Europe, or Asia should expect occasional early morning or late evening meetings.

Compensation & Benefits

• Base Salary: $166,000 USD (Level 4 standard rate across all locations)
• Equity & Profit Sharing: Kit equity and annual profit sharing
• Retirement: 401(k) with 5% employer match
• Health Coverage: Up to $2,280/month toward medical premiums (Aetna); dental and vision 100% covered
• Equipment Allowance: $2,000 budget for the first two years ($1,000 every two years after), plus company-provided laptop
• Learning & Development: $3,500 annual budget
• Childcare Benefit: Up to $3,000 annually via JOON
• Creator Meetup Budget: $50/month to connect with creators
• Paid Time Off: 20 vacation days, 10 paid holidays, 2 weeks sick/mental health days
• Paid Vacation Bonus: $1,000 bonus for taking 5 consecutive unplugged vacation days
• Parental & Family Leave: 12 weeks paid parental leave; paid bereavement/medical leave
• Sabbatical: 4-week paid sabbatical after 5 years
• Company Retreats: Two annual team retreats (virtual or in-person)