Senior Product Marketing Manager - Upmarket

Kit is the email marketing platform experts choose to grow their audience, deepen their relationships, and build a business around the work they love. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.

We are on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.

The Role

Kit's most established creators run real companies, with teams, large lists, dedicated sending needs, and a buying process that our self-serve motion wasn't built to serve. We are looking for a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales-assisted motion that sits alongside our self-serve product.

You'll define who this buyer is, write the story that resonates and wins with them, and build the GTM strategy to drive inbound pipeline for our sales team.

This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before and wants their work measured in win rate and deal size.

Your Support System

You'll report to the Head of Marketing and work alongside two other experienced Product Marketing Managers on Kit's product marketing team.

You'll spend a lot of your time collaborating with:

• Sales Leadership: Defining target buyers, deal toolkits, enablement, and win/loss analysis.
• Account Executives & Solutions Consultants: Developing demo narratives, discovery tactics, and migration proofs.
• Product Team: Giving input on packaging, product launches, and roadmap priorities.
• RevOps & Analytics: Managing routing, attribution, and pricing strategies.
• Creator Success: Developing case studies, customer references, and expansion plays.
• Demand Gen, Content & Events: Creating campaigns aimed at established creators.

What You'll Do

• First Week: Complete onboarding, learn Kit's product, pricing, and positioning, shadow sales call recordings, and meet cross-functional teams.
• First Month: Shadow 15+ sales calls, interview 10 established creators, audit sales content, establish RevOps baselines, and share an actionable point of view on winning upmarket creators.
• First Six Months: Define ideal customer niches and personas. Launch messaging frameworks, construct the core deal toolkit (pitch decks, discovery guides, business case templates, battlecards), and drive sales-attributed MQLs and MRR.
• First Year: Lead channel strategy for upmarket growth, double inbound MQLs, execute a quarterly win/loss program, and support Kit’s path to $100M ARR while protecting the self-serve engine.

Requirements & Qualifications

Skills

• Segmentation & Buyer Definition: Translating firmographic and usage data into clear target buyer personas.
• Messaging & Positioning: Crafting compelling narratives, differentiation, and objection handling for sales-assisted buyers.
• Sales Enablement: Building actionable assets (demo narratives, discovery guides, battlecards, business case templates).
• Data-Driven GTM: Utilizing CRM and analytics tools to track win rates, funnel conversion, and average deal size.
• Research & Feedback: Conducting win/loss interviews and call analysis.
• AI Fluency: Leveraging AI tools to scale product marketing workflows with human quality oversight.
• Pricing & Packaging: Input on upmarket tiers or add-ons (nice to have).

Experience

• 7+ years in B2B SaaS product marketing, with at least 2 years supporting sales teams targeting mid-market or larger accounts.
• Proven track record of layering a sales-led motion onto a product-led foundation with measurable metric improvements.
• Experience building deal toolkits and sales enablement programs from scratch.
• History of running win/loss or customer research initiatives that directly impacted sales or product strategy.
• Background in email, martech, or the creator economy is a plus.

Working Hours & Location

We are 100% remote globally. Team operations run primarily on US East Coast time (ET), so team members in other regions should expect occasional early morning or evening overlap.

Compensation & Benefits

Kit uses standardized global salaries by level regardless of location. The baseline compensation for this role is $166,000 USD (Level 4).

Benefits Include:

• Profit sharing program & Kit equity
• 401(k) with 5% company match
• Comprehensive health, dental, and vision insurance (medical premiums covered up to $2,280/month)
• $2,000 equipment budget every two years + company-provided laptop
• $3,500/year annual learning & development budget
• $50/month creator meetup allowance
• $3,000/year childcare benefit through JOON
• 20 days paid PTO + 10 paid holidays + 2 weeks paid sick/mental health time
• $1,000 paid vacation bonus for taking 5 consecutive unplugged days off
• 12 weeks fully paid parental leave
• 4-week paid sabbatical after 5 years
• Paid company retreats twice a year