Senior FP&A Manager - Marketing

About n8n

n8n is the open workflow orchestration platform built for the new era of AI. We give technical teams the freedom of code with the speed of no-code, so they can automate faster, smarter, and without limits. Backed by a fiercely inventive community and 500+ builder-approved integrations, we’re changing the way people bring systems together and scale ideas for impact.

Since our founding in 2019, we’ve grown into a diverse team of over 260 working across Europe and the US, connected by a shared builder spirit and with our centre of gravity in Berlin.

The Role

Your main goal will be to own the forward-looking financial plan for the top and mid funnel of n8n’s commercial engine, helping Marketing leadership make sharper investment decisions across both our PLG and SLG motions.

To do so, you’ll turn demand, funnel, and marketing investment decisions into an integrated financial view that leadership can act on.

Key Responsibilities

Own Marketing Planning & Forecasting

• Drive n8n’s annual planning and regular forecasting process for Marketing end to end, from top-down targets and cross-functional alignment through regional segmentation, budget ownership, and consolidation into the company plan.
• Partner with Marketing budget owners across demand generation, brand, community and DevRel, product marketing, and events to set budgets, forecast spend, and sharpen investment trade-offs.
• Own program spend with the same rigor as headcount, including agency and media contracts, event and sponsorship commitments, phasing, seasonality, and in-year reallocations.

Model Funnel & Channel Economics

• Model demand creation, signup and MQL volume, activation, qualified opportunity, conversion, and velocity with Marketing Ops and RevOps across both PLG and SLG motions.
• Translate funnel and channel levers into the demand assumptions behind n8n’s integrated top-line model and quantify the financial impact and trade-offs of changing them.
• Assess CAC and payback, conversion, pipeline contribution, and expected versus realized ROI using attribution, incrementality testing, and other causal methods where appropriate.

Build a Rigorous Marketing Investment Framework

• Establish a repeatable process for material marketing bets covering hypothesis, baseline, expected return, confidence range, leading indicators, scale-or-stop triggers, and post-investment review.
• Build and defend investment cases for brand, community, content, events, and other spend that does not attribute cleanly to closed revenue.
• Use internal evidence, external benchmarks, and post-investment learnings to drive in-year reallocations toward the highest-impact opportunities.

Turn Data into Decisions

• Partner with Marketing Ops, RevOps, Data, and Controlling to keep the financial view aligned with n8n’s attribution, measurement, and reporting frameworks.
• Own the financial metric definitions behind Marketing reporting and ensure teams are operating from a consistent view of performance.
• Turn financial reporting and variance analysis into tangible insights and recommendations for Marketing leadership, executives, and board-level audiences when needed.

Requirements

Must-haves

• FP&A experience: 7+ years of experience in FP&A or strategic finance, ideally in a fast-paced technology or B2B SaaS environment.
• Complex planning experience: Proven track record leading complex, multi-entity, multi-stakeholder annual planning, budgeting, and forecasting processes end to end.
• Marketing business partnering: Deep demand-side finance partnering experience in either a self-serve/PLG funnel or an enterprise/SLG demand generation motion, plus a strong working understanding of the other.
• Funnel and channel economics: Fluent in CAC and CAC payback by channel and motion, blended versus paid CAC, CLV/CAC, pipeline attribution, funnel conversion, and velocity.
• Judgment on unattributable spend: Experience building and defending investment cases for brand, community, content, or similar spend that does not attribute cleanly to a closed deal.
• Program spend ownership: Comfortable owning a budget weighted toward program spend, including commitments, phasing, agency costs, vendor economics, and reallocations.
• Financial modeling: Ability to build sophisticated, integrated financial models that remain robust as assumptions, scenarios, and operating inputs change.
• Executive communication: Ability to translate complex analysis into clear recommendations and present comfortably to Marketing leadership, executives, and board audiences.
• AI- and automation-first mindset: Natural inclination to use AI and automation platforms such as n8n to improve the quality, speed, and repeatability of planning, reporting, and analysis.

Nice-to-haves

• PLG + SLG fluency: Deep experience across both product-led and sales-led demand motions.
• Developer-focused environment: Experience working at a community-led, open-source, or developer-focused product company.
• Incrementality & experimentation: Exposure to incrementality testing, holdout design, or marketing mix modeling.
• Marketing & RevOps tooling: Experience consuming data from tools such as HubSpot, Marketo, GA4, attribution platforms, and Salesforce.
• Planning platforms: Experience working with financial or headcount planning platforms such as Pigment.
• Data self-sufficiency: Comfort using SQL and building custom views in tools such as Looker, Metabase, or Hex.
• Relevant SaaS domain experience: Experience in workflow automation, developer tools, or infrastructure SaaS.

Benefits

• Competitive compensation 💸 – Fair and attractive pay.
• Ownership 💪 – Equity options to ensure you own a slice of n8n.
• Work/life balance 🏖️ – Generous time off to recharge:
  • Europe: 30 days of vacation, plus public holidays.
  • US: 20 vacation days, 8 sick days, plus public holidays.
• Health & wellness 🩺 –
  • Europe: Benefits provided according to local country norms.
  • US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families, plus a no-cost premium HDHP option with a pre-seeded HSA, along with dental and vision coverage.
• Future planning 💰 –
  • Europe: Pension contributions according to local country norms.
  • US: 401(k) retirement plan with a 4% employer match.
• Financial security 🛡️ –
  • Europe: Benefits according to local country norms.
  • US: Company-paid short-term and long-term disability insurance, plus life insurance.
• Career growth 📈 – €1K (or equivalent) per year to spend on courses, books, events, or coaching.
• A passionate team 🤩 – Regular hackathons and a highly collaborative environment.
• Remote-first 🌏 – Remote-first setup across Europe and the US, with regular off-sites for team bonding.
• Giving back 🤝 – $100 per month to support open-source projects you care about.
• Visa Support ✈️ – Visa sponsorship is available for Germany; for other countries, you must have existing right to work.