Growth Marketing Manager, Agent Stack - Vercel

About Vercel

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

About the Role

As a Growth Marketing Manager, you’ll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. You’ll partner closely with the Growth Product Team, Demand Generation, Product Marketing, and Data to deliver personalized, impactful lifecycle communications that scale globally.

What You Will Do

• Lifecycle Campaigns: Execute end-to-end campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and retention.
• Strategy & Segmentation: Develop personalization strategies and customer journey maps to identify friction points and optimize touchpoints.
• Automation & Experimentation: Build scalable programs with behavioral triggers, A/B testing, and data-driven optimizations.
• Measurement: Surface insights on campaign performance and recommend opportunities for continuous improvement.
• Cross-functional Alignment: Ensure lifecycle marketing supports Sales and Customer Success priorities and aligns with Vercel’s GTM strategy.
• Collaboration: Partner with design and product marketing to develop messaging that resonates with technical and business audiences.

About You

• 4+ years of experience in lifecycle, CRM, or growth marketing (SaaS, developer tools, or B2B tech preferred).
• Proficiency with marketing automation (HubSpot, Iterable, Braze, Marketo) and analytics (Amplitude, Segment, Looker, Mixpanel).
• Proven ability to scale multi-channel lifecycle campaigns.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills for both technical and business audiences.

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow: Mentorship and professional development support.
• Flexible Time Off.
• Gear and WFH budget to outfit your workspace.