Performance Marketing Manager - Vercel

About Vercel

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

About the Role

You'll own paid acquisition at Vercel across Google, Meta, LinkedIn, YouTube, and emerging channels, with one goal: scalable, profitable customer acquisition for our self-serve and enterprise motions. This role is built for an analytical, AI-native growth marketer who cares about results, testing velocity, and scale.

What You Will Do

• Paid Acquisition: Manage end-to-end campaigns across Google Search, YouTube, Meta, LinkedIn, and emerging channels.
• Budget Management: Oversee multi-million-dollar annual paid media spend, optimizing for ROAS and CAC targets.
• AI-Driven Operations: Build agents, automations, and AI-assisted workflows to compress campaign turnaround and scale creative production.
• Testing & Iteration: Systematically find winning creative and audience segments using AI to generate and iterate variants at high velocity.
• Measurement: Own event-based tracking, pixels, and conversion APIs; build funnel reports and cohort analyses.
• Reporting: Surface actionable insights and clear recommendations to leadership.
• Cross-functional Collaboration: Partner with Product Marketing, Demand Gen, Lifecycle, Creative, and Marketing Ops.

About You

• 5+ years of experience scaling paid performance campaigns at high-growth B2B SaaS, developer tools, or consumer tech companies.
• Demonstrated AI-native habits; you have built agents or automations that changed how you operate.
• Hands-on expertise with Meta Ads, Google Search, YouTube, and LinkedIn Ads.
• Track record managing $1M to $5M+ in annual paid media budgets.
• Strong data fluency and storytelling ability with campaign metrics.
• Excellent copywriting instincts and taste in performance creative.
• Clear communication skills suitable for both technical developers and enterprise buyers.

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow: Mentorship and professional development support.
• Flexible Time Off.
• Gear and WFH budget to outfit your workspace.