Senior Integrated Campaigns Manager - Vercel

About Vercel

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

About the Role

Vercel is hiring a Senior Integrated Campaigns Manager to architect and lead the global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools. You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion.

What You Will Do

• Own the end-to-end strategy, planning, and execution of global integrated campaigns.
• Translate product and business priorities into campaign narratives tailored to developers, technical decision-makers, and enterprise buyers.
• Orchestrate multi-channel programs across paid, owned, and earned channels.
• Partner with Strategic Events and Field Marketing to extend campaigns into trade shows and developer meetups.
• Align with Sales and BDR leadership to fuel outbound motions with effective messaging and content.
• Build and maintain the global campaign calendar, managing dependencies and regional alignment.
• Define success metrics, measure performance, and optimize through structured experiments.
• Mentor and guide campaign best practices across the marketing organization.

About You

• 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns.
• Proven track record in developer tools, cloud infrastructure, or technical SaaS products.
• Deep understanding of developer audiences and technical product marketing.
• Strong storytelling ability with consistency across channels and regions.
• Exceptional program management skills and ability to coordinate across time zones.
• Data-fluent with experience defining KPIs and building reporting.

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow: mentorship and event support.
• Flexible Time Off.
• Gear and WFH budget provided.