Paid Social Specialist (Contract Basis) - Webflow

About the role

Webflow is the agentic web marketing platform for modern marketing teams. We are looking for a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role focused on pipeline pull-through and downstream conversion metrics.

Details

• Duration: 6 Months
• Hours: 40 hours per week
• Rate: $83/hr
• Location: Remote, with meaningful overlap with US Eastern hours

What You'll Own

Core Market Builds & Optimization

• Build, restructure, and maintain full-funnel LinkedIn campaigns.
• Deploy account-based and contact-level audience lists, including customer and pipeline exclusions.
• Manage tiered Sponsored Messages, Document Ads, and single-image programs.
• Execute weekly optimization cadence: bids, budgets, audience refinement, and creative rotation.
• Run Meta mid-funnel retargeting and account-based programs.
• Design and execute in-platform experiments (audience, format, bid strategy).

EMEA Expansion

• Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France).
• Build and maintain separate regional retargeting pools.
• Ensure strict segmentation of EMEA from core market builds and reporting.

Brand Awareness

• Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta.
• Measure performance via reach, frequency, and brand lift signals.

Partner & Account-Based Programs

• Execute partner co-marketing and ABM campaigns.
• Handle audience activation, campaign QA, and launch checks.

Measurement Hygiene

• Own UTM construction and QA for every campaign.
• Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau.
• Flag anomalies with a diagnosis attached.

What You'll Bring

• 4+ years of hands-on LinkedIn Campaign Manager experience running B2B enterprise programs.
• Fluency with full-funnel LinkedIn structure, matched audiences, and exclusion logic.
• Working knowledge of Meta for B2B retargeting.
• Experience being held to CRM-sourced pipeline metrics (Salesforce/Tableau).
• Rigor regarding tracking, UTM discipline, and campaign hierarchies.
• Experience running multi-region programs.
• Ability to work with self-direction and minimal daily check-ins.

Nice to have: Experience with Clay (or similar), Marketo/HubSpot, ABM programs, and agency background.