People Generalist, EPD - Webflow

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We’re looking for a People Generalist to support our Engineering, Product, & Design (EPD) organization. This role is the day-to-day operational backbone for our EPD people function. You will partner with managers and employees on lifecycle events, field questions, and run the programs that keep the team healthy and functioning, including performance review cycles and L&D initiatives. You'll work closely with our Senior Manager, People Business Partner and cross-functional People Team partners to make sure nothing falls through the cracks.

Role Overview

• Work Mode: Remote-first (United States; BC & ON, Canada)
• Employment Type: Full-time, Permanent, Exempt
• Reporting To: Senior Manager, People Business Partner - EPD
• Compensation:
  • United States Base Pay:
    • Zone A: $145,500 - $175,000 USD
    • Zone B: $136,500 - $164,000 USD
    • Zone C: $128,000 - $154,000 USD
  • Canada Base Pay (ON & BC): $159,000 - $191,000 CAD
  • Eligible for Webflow's company-wide WIN bonus program.

What You'll Do

• Serve as the first line of support for EPD managers and employees—fielding day-to-day HR questions and coaching managers on in-the-moment issues, resolving independently before escalating.
• Participate in employee lifecycle events (onboarding, transfers, resignations, offboarding) and help administer related programs such as engagement surveys.
• Guide employees through leave-of-absence processes in coordination with Benefits and our third-party leave administrator.
• Support investigations and performance documentation while maintaining accuracy, consistency, and confidentiality.
• Run and communicate business programs end-to-end, including performance review cycles (mid-year and annual), compensation update processes, and L&D initiatives.
• Partner with cross-functional People Team members (Talent Acquisition, Total Rewards, L&D, People Ops) to keep programs globally consistent.
• Navigate a matrixed EPD structure, managing multiple stakeholder relationships simultaneously amid shifting priorities.
• Leverage AI tools and automation to streamline lifecycle administration, program execution, and recurring reporting.
• Partner closely with your manager to proactively surface patterns and signal from your caseload.

Requirements & Qualifications

• 3–5+ years of HR generalist or HR business partner-adjacent experience, ideally supporting technical or product teams.
• Strong process discipline and organizational skills.
• Experience fielding a high volume of manager and employee questions using independent judgment.

You'll Thrive If You:

• Default to solving problems independently before escalating.
• Enjoy variety and pace over deep specialization in a single HR domain.
• Get genuine satisfaction from operational excellence and execution.
• Are comfortable being the "how do we get this done" point person.
• Are fluent with AI tools and look for opportunities to automate recurring tasks.
• Operate effectively in a highly matrixed, fast-changing environment.
• Can build strong cross-functional working relationships across People Team functions and EPD stakeholders.
• View your manager as a thought partner and proactively share workplace insights.

Core Behaviors

• Build lasting customer trust: Take action that puts customer trust first.
• Win together: Play to win as one team.
• Reinvent ourselves: Imagine what's possible beyond existing solutions.
• Own it all the way: Move fast and hold ourselves accountable to deliver outcomes.

Benefits & Perks

• Equity: RSUs in a growing, privately held company.
• Health Coverage: Comprehensive medical, dental, and vision plans with most premiums covered by Webflow.
• Family Support: 12 weeks paid parental leave for all parents (+6 weeks additional paid leave for birthing parents), plus family planning, menopause, and midlife transition care.
• Time Off: Flexible vacation, paid holidays, and a sabbatical program.
• Mental Health & Wellness: Therapy, coaching, and mental health resources.
• Retirement: 401(k) with 100% match up to $6,000/year (U.S.) and global retirement savings support.
• Stipends: Monthly localized work and wellness stipends.
• Annual Bonus: Eligibility for the WIN company-wide bonus program.