VP, Revenue Marketing - Webflow

About the Role

Webflow is the agentic web marketing platform for modern marketing teams. We are looking for a VP of Revenue Marketing to lead our Revenue Marketing organization and serve as the marketing DRI for our revenue engine, including pipeline creation, conversion, expansion marketing, and lifecycle.

You will be accountable for marketing-sourced and influenced pipeline and iARR across sales-led and partner-led motions, with visibility into self-serve iARR performance in collaboration with Sales, Partnerships, RevOps, and Product.

Key Responsibilities

Revenue & Funnel Ownership

• Own marketing-sourced and influenced pipeline and iARR targets (new business + expansion).
• Balance Demand Creation (category/awareness) with Demand Capture (high-intent programs).
• Build and optimize the full funnel: lead → MQL/PQL → SAO → closed/won.
• Own webflow.com performance as a primary pipeline channel.

Team Leadership & Org Design

• Lead a multi-disciplinary team (demand gen, digital, field marketing, partner marketing, lifecycle).
• Build and scale a high-performing team aligned to sales-led and partner-led motions.
• Partner with peer Marketing Leaders to ensure integrated, end-to-end campaigns.

Sales & Partner-Led Growth

• Collaborate with Sales leadership to prioritize segments and orchestrate ABM plays for mid-market and enterprise.
• Partner with the VP of Partnership to define partner-sourced pipeline targets and build co-marketing/enablement programs.

Lifecycle & Customer Zero

• Own lifecycle strategy across onboarding, activation, expansion, and advocacy.
• Act as 'Customer Zero' for the product, surfacing friction and translating internal workflows into GTM requirements.
• Lead the AI transformation of the Revenue Marketing team.

Requirements

• 12-15+ years in B2B SaaS revenue marketing with senior leadership experience.
• Demonstrated ability to synthesize data into strategic threads and defend them.
• Proven track record of building trust and results with a new team within 30-60 days.
• Deep analytics and operating rigor (attribution, forecasting, budget optimization).
• AI-native working style that prioritizes judgment and synthesis.

Benefits

• Equity (RSUs) in our privately held company.
• Comprehensive medical, dental, and vision plans.
• 12 weeks of paid parental leave + additional support for birthing parents.
• Flexible vacation, paid holidays, and sabbatical program.
• 401(k) with 100% employer match (up to $6,000/year).
• Monthly stipends for work and wellness expenses.
• Annual WIN bonus program eligibility.