Web Marketing Manager - Jane

About The Role

Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.

The Web team owns the website end to end: the engineering, the design, the content, and the strategy that connects them. As Web Marketing Manager, you're the person who decides where the website is going and why: the information architecture, the navigation, the page strategy, and the through-line that turns the site into a coherent, high-performing experience. This means connecting the strategy to real growth goals so the site gets found and converts. You'll partner closely with our Product Marketing team so that how Jane shows up on the web reflects how we position ourselves as a multi-product, AI-powered platform, but the web strategy itself is yours to own.

This is a senior builder individual contributor role with real influence. Strategy, design, engineering, and content work together from the start here; there are no handoffs and you’re leading that work through clarity and judgement.

What Impact You'll Make

• Own the strategy for the Jane marketing website: Translate Jane’s business goals into a concrete roadmap, backed by frameworks and shared language that enables the Web team to make clear decisions on what to build and what to leave behind. On flagship pages like the homepage, you’ll pull in Brand, Content, Design, and Product to ensure the story we tell matches the product practitioners are signing up for.
• Connect strategy to the customer and to performance: Synthesize qualitative and quantitative signals into a clear point of view about what clinics and clinicians need from Jane. Ensure the website earns its keep, grounding strategic decisions in how the site performs after shipping.
• Direct our organic and answer engine presence: Make sure practitioners find Jane when they’re searching for a solution, whether that search happens on Google or through an AI assistant. Set the strategy, brief subject matter experts effectively, and judge whether the work is moving the needle.
• Bring an experimentation mindset: Think in terms of hypotheses and evidence when you’re making a strategic call — what would tell you this page structure or narrative is working versus not.
• Partner with the web platform and enablement function: Connect strategic direction to the platform capabilities, tooling, and execution that make it real on the site.

What Experience We Need

• Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline, including experience owning strategy for a substantial website or digital property.
• Experience treating a website as a genuine growth channel.
• Deep fluency in information architecture and navigation.
• Strong analytical instincts with experience using analytics data to inform and validate strategic decisions.
• Real experience running A/B tests and CRO growth experimentation at scale.
• SEO/AEO fluency.
• Comfort working in a modern CMS (WordPress).
• Understanding of responsive design, accessibility, and testing across devices.
• Excellent communication and storytelling skills.

Compensation & Benefits

Jane is committed to paying fairly and paying for growth.

• United States: Annual salary range of $116,000 - $181,300 USD (accomplished stage at $145,000 USD).
• Canada: Annual salary range of $118,800 – $185,500 CAD (accomplished stage at $148,400 CAD).

Comprehensive benefits package included.